A school of the case is a description of one using your product at one customer.

Try, in order to your for studies of the case was a rousing, scheming document. With document giving field to the reader to own reflections, of own conclusions. With document describing history, with which readers can easily:

To depict.

To apply in certain area in the own company.

To make evident resulting benefits from using the product.

The most a description of history is a crucial element of the school of the case. Description of the history of the satisfied customer which your product helped to solve his problem with the success or met his need. The problem or the need which is universal amongst companies from the same market segment.

A few pointers, how to write the hijacking school of the case:

• Data - swap the customer over. Put data allowing in the simple and fast way to identify company, person, industry and this information which can be essential for your readers.
• Volume - the School of the case should have no more than 2 page A4. Readers are aware, that success curtains it was prepared by you or the PR company and demonstrating great he is is aimed at living with your product. You won't inspire success curtains of their great curiosity, and remarks.
• Truth - describe the real event. True history of the man. Of person which survived applying and using your product in the real life.
• History - present the problem or the need and then describe, in what way using your product solved this problem or satisfied this desire. Describe costs [not only financial, but also temporary, emotional, of managing the change] and benefits [all, in different aspects of the operations of the company, organizational, image, in area CSR]. Use emotions accompanying using your product.
• Superhero - describe untying the superhero as action. You or your product can be a superhero. Present the history of using the product in the form of adventure in which your product is playing a main part. Customer, his problem are a very essential background. Present problems which appeared in the course of action to overcome the superhero and the way into which he made a success of them.
• Result - describe the effect of action of your product, of superhero so that the reader thinks, I must also have this product. Produce an effect of desire at the reader, of positive jealousy.
• Not only a text - take care of the graphics. Make the study of the case more appealing for the reader. Present contents which can in the company of graphs, of international symbols. Remember to be cohesive, the same international symbols should mean the same contents at all sorts media, on the web page, in different articles.
• Connections - don't form the island taken away from your archipelago of contents. Take care of information in social media, link to the side, where from the reader can pick the study of the case up in the form electronic, link to the side, where are different customer stories, link to the side about the product, also link to the side of the customer, link to the side of the person on LinkedIn. As similarly as in every other form which you are creating take care of integration of different marketing action. In order to create links use QR codes.