Perhaps I will start with what he is e-book. E-book it is a book in the form electronic, most often www available and taken from the side which it is possible to read on the screen or to print. E-book he can be free of charge and the one of forms is more universal than e-book paid.
E-book there is no defined numbers of sides, volume, format, arrangement. Everything depends on the author and the target group at which he is directed. With distinctive feature e-booka his title, graphics, graphical miniature are available on www. With very significant feature e-book'a there is his availability. In order to charge e-book, the guest on the web page must identify. An address must leave at least an email, of sometimes getting to like the profile in social media, in some cases far more details about oneself or their company.
Aim of creating e-book'a
With main purpose e-booka handing over to the value is, for your recipients. When the opportunity arises of realization it, main purpose you can carry out a few other which you care about:
- Acquiring the base of emails to Newsletter.
- Recruiting fans of your sides in social media.
- Introducing you as the person which has a knowledge and wants to share it.
- Recruiting potential customers.
- Distinctive features e-book'a
- He consists of small parts which the user can in the any way reach in order to read the chosen interesting excerpt.
- Focussed upon the idea.
- The graphics is performing essential [in some cases dominating] form of the transmission.
- Direct form.
- E-book he is a perfect form for you, if:
- You want to present the idea of what you are making, how you are making what for you is important, for what values you are faithful.
- You want more quickly to acquire the circle of recipients newsletter'a, community on portals social media.
- You offer advanced services [not important whether in the B2B section or B2C] so, of which choice is preceded by analysis, with deeper thought.
- You are acting in the industry, in which material meaning has building the brand, standing out through the knowledge and experience.
- E-book he isn't a soundness for you, if:
- You offer impulsive, fast-negotiable products.
- You on the market are only competing with price.
- You have nothing interesting to the saying [I am convinced that these are only your feelings].
- You cannot promote in this way yourself.
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