Why this way do many companies forget about SEO, planning a marketing strategy? In clear behind generating the greater website traffic of the enterprise AdWords campaigns are often focused on promotional action understood as the contextual campaign, if necessary, paid advertising in other services, advertising bulletins and the like. Meanwhile in many cases at the lower cost a positioning of the service lets get the greatest effectiveness of recruiting recipients.
Compared with more striking forms of marketing (banner campaigns, bulletins, AdWods), SEO seems "ordinary". The very positioning the service centre to high places allows however for getting the unrestricted number to enter Google aside without raising costs. Provided in case of other types of the campaign are paid of showing (CPM), of clicking (CPC) or actions on the side (CPA), as in case of SEO sides are being paid for the position, rather than for the generated movement.
So that act pozycjonerskie they were effective, an optimization of the service, i.e. exactly SEO are essential. in fact guidelines determined by Google for web sites are logical: side in accordance with SEO requirements is a service simply superbly tidied up, thoroughly put together, about the lucid structure, containing a lot of valuable contents and of updated, current information. In case of sides of the sort landing page are also being awarded a bonus hey, you, about the logical, legible agreement of contents. And so optimizing the web page will do the not only position of the bulletin good, but also... for his receipt by users of the side.
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