Preliminary SEO action, i.e. the optimization of the service, a time is usually moving - during starting or the modernization of the side. Systematic changes aren't here needed - it is possible and so to implement them only when web pages meaning alterations will be planned.
Differently the thing is from contentem of service. It is exactly a thanks for placed texts, graphicses, films, presentations or comments, website "lives" - not only from the point of view of users, but also also for Google robots. And so how to cause that contents published in the service support the positioning?
Appropriately format titles, headings, headlines. Use HEADER flags of different sizes for distinguishing titles, subtitles and headings. Google will treat as most important this information which will be placed in HEADER flags (especially biggest).
Care about distinctions of important fragments of the text. Use from greasing or underlining contents - of especially the one which contains crucial phrases. It will do the also legibility good for users of the side.
Sensibly place crucial phrases. They are very important for contentu web pages, but one should not put them in too many texts. 3 - 4 of repeating the given phrase they will be sufficient and won't harm the effectiveness of SEO action.
Systematically place new contents. Build the big base of the knowledge in the service. Place articles, guides, presentations in the portfolio. Care for so that completely empty subpages don't exist in the structure of the side. Remember about news, establish the blog. Google prefers services which are placing many apt and valuable contents. Your customers will also appreciate it.
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