A lot and more and more of different industries is standing before solving the issue of the amount of data. More and more big of data which one should somehow or other exploit, in order to:
- to improve the product,
- to correct the communication with customers,
- to increase the value of the offered termination.
There are customers from the other side, which using the Internet have an access to the knowledge at one time booked only and exclusively for experts. Difference of the knowledge between customers and sellers area drastically reduced. Situations more and more often happen, in which these are customers know more about products and their features than average sellers. Customers can better compare it different competitive solutions and available options.
In order to level chances of the company should use answers from the area of Creases Date. Below I am presenting a few attention how you can do it more easily, straighter. For every to pay attention.
Quality of information - analysis of interaction of the customer is significant in all marketing, sale channels of after-sales service. Many pieces of information are changing into the time with the life of the customer. Collected data should enable analysis of the changing situation and enable to adapt the transmission and the offer.
Segmentation - somebody at one time said, there is no B2B marketing and one H2H marketing is B2C. wanting with the success to implement and to apply such an attempt you must cause the segmentation of customers on, at present, more and more smaller groups, and can already in some cases individuals. Process of the newsgathering about the customer it clinet's nutruting. Every interaction with the customer particularly in the Internet, social media can be tracked and monitored. Specific behaviours of the customer you can tagować forming a team of words and phrases describing him.
Flow of the knowledge - use different channels to deliver one cohesive announcement to the customer, in all places, which he is meeting with your company and products in. The prepared communication in this way should have a positive effect for building experiencing the customer and for sale.
The Date causes connecting of marketing and sale action with analysis Creases getting the frugality and better effects. There is no situation, in which individual action is eating itself each other, since as a result of the lack of knowledge in individual areas marketing action is copied or inconsistent.
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