The industry of services for the business is holding the share of only a 4% [according to IAB/PwC AdEx from 2014r] of the value of advertising online expenses. In 2014 the B2B section made a note of the double-digit height which the 38% took out in the relationship to 2013. He was it is the height greatest of all monitored industries.

Looking at the height one should expect more distant fast increases in expenditure for marketing online action in the B2B section in consecutive years. Examination performed in 2014 by PwC for IAB Poland showed the key role of the Internet in marketing action in running a business in the B2B section.

Amongst main marketing action in the Internet which entrepreneurs are using are:

  • E-mailing - 92%
  • Form on the web page - 54%
  • Search engines of companies - 36%
  • Profiles in the media community - 35%
  • Internet messengers, cottages - 17%
  • Mobile applications - 8%
  • No action - 5%

Source of IAB data Poland / PwC / IIBR August 2014; CAWI, N = 300 Polish entrepreneurs.

 The market of professional services has Poland one's specificity. Customers are searching the Internet for the supplier mainly for searching services of this type or products. Using the www search engine are using general phrases correlated with the sought solution, with meeting one's need. They are choosing companies, finding offers oneself in mainly for measure on the front page of outcomes of one's action in the Internet. Therefore marketing action tied from retargetingiem, are marketing multichannel action little effective. Every company from the B2B section cares about getting the first position in results of searching to general phrases.

Results of the positioning are directing at the dedicated side devoted to the product. Application on landing page along with the appropriate point of the joint is able to increase the relevant form considerably conversion.

Benefits of using Severso
Severso shows in detail, what Google Analytics statistical

Find the detailed info about your web page

Increase marketing activities ROI

Knowledge which marketing action is generating large number of the visit of the web page. Use information about sale possibilities to increase the conversion.

Identify your customers

Using Severso, you can identify visitors of your web page. Guests are leaving their data in points of the joint. Severso gives you possibility to join the history of visits to the email address and phone number.

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Learn more about your customers

Acquire the knowledge about every visit on your web page. Acquire the knowledge, when in what way your visitors are visiting the web page. Have an access to this information in the real time.

Monitor Customer Journey on your web page

Acquire the knowledge, which your competition doesn't have. Learn what first interested the customer on your web page. What other products from your offer he watched. Which information he focussed the greater attention on.

Beata, coach. My one day with Severso,

See how she uses Severso

I am starting the work. In the email question about the coaching session for the company, sent at 8:26. In the enquiry the HR Director is asking for experience in the completion of projects for company, didn't specify expectations. I am opening Severso. One guest only visited my side about 8:17 and was for 18 consecutive minutes. He looked through in total 23 subpages. He started from article ‘the benefits of training soft abilities’, looked the case study of the training for the management board IBM.

I think 'can be interested in training soft abilities in area for managers of the higher level. I must get dipper knowledge during the phone conversation.

I am making phone, this way, my speculations in the 100% came true. He is just searching for the training of soft abilities for higher level managers.

Time
08:50

I am beginning the coaching session. I am switching off the phone

Time
11:00

I finished the meeting. I am switching on the phone.

I have one not-collected connection at 11.28.

Time
12:03

I am back at home. I am checking Severso. The guest began the visit on my web page at 12.13. He looked at 5 different subpages during 23 consecutive minutes. He began with the article ‘How to manage the professional change’. He also looked at articles from the folder ‘how to find a job after corpo’ and ‘women after 40’ies on the job market’. About the 12.23 guest was on the subpage contact.

I think 'during the telephone conversation I will ask a few detailed questions from area professional change, how to be found on the labour market after corpo.

I am making the phone call, I am listening to the woman, of her long story about shining a light oneself for the work for the big, international company and for fired notice received a day earlier.

I think 'in order to, of what I learnt from this woman, I described in my articles which she read. Perfectly I described the coincidence for her, not knowing for her '.

Time
12:23

I am working on the computer. Next phone that day from the woman. He is asking questions for the coaching session concerning professional burning down. I am answering the phone, simultaneously I am checking in the real time, who is on my web page? There are two persons, but one of them only saw the bookmark 'contact'.

I think 'so that she must be'.

Through I am checking 10 next minutes in Severso what searched for. Into the search engine a "realization of purposes" wrote down, "motivation", "how to recover motivation". She read also an article on professional burning down and second, about the change of the work.

He is directing the conversation towards motivation, realization of targets, priorities. Having a knowledge in Severso about texts, which she searched on the web side, I am asking additional detailed questions. Simultaneously I am telling about my rich experience in this field.

Time
15:45

I am finishing work. I am checking Severso. Two persons downloaded e-book 'Professional Change. The challenge or the chance. '

I am looking at Severso, checking out the group of people who reading article about overcoming the shyness. I know that I should prepare such a training!

Time
16:50

Severso Clients

"I am looking into Severso - and I already know, in what way readers will move on my blog. When somebody is enrolling in the newsletter I can see, what entries he was interested the most in."
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Beata
bloger
"I am presiding a lot of session over coachingowych. In Severso I can see, which bookmarks a given person visited, before arranged the session."
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Tomasz
the owner of the portal and the e-books author
"For me a possibility of checking, what passwords into the search engine the person entered which picked my guide up is one of the most important Severso virtues."
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Kamil
coach

Severso Pricing

  • 3 300
  • 7,99€
    Monthly payment Euro net
  • 79,90€
    Yearly payment Euro net
  • < 3300
    Number of monitored visits the web page [monthly]
  • 60
    Days of historical date
  • 100
    Number of monitored web pages
  • No
    Phone support
  • Try for free for 14 days
  • 11 000
  • 18,99€
    Monthly payment Euro net
  • 189,90€
    Yearly payment Euro net
  • < 11 000
    Number of monitored visits the web page [monthly]
  • 90
    Days of historical date
  • 100
    Number of monitored web pages
  • No
    Phone support
  • Try for free for 14 days
  • 111 000
  • 199,99€
    Monthly payment Euro net
  • 1999,00€
    Yearly payment Euro net
  • < 111 000
    Number of monitored visits the web page [monthly]
  • 90
    Days of historical date
  • 1000
    Number of monitored web pages
  • Yes
    Phone support
  • Try for free for 14 days

All the prices showed above does of not include VAT tax

Contact

Company name
ComminT Sp. z o.o.
Lotnikow Avenue 1
02-668 Warsaw, Poland
T: 22 750 52 96

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