To say a transport is becoming more and more important in the Internet it is today a truism. In 2016 for the first time in Poland users have more often used mobile devices in order to use from the Internet than from computers and laptop computers. In consecutive years mobile users will be even more important, will be generating the even greater movement.
The mobile transport is significant and will be more and more important for everyone marketerów. Every year new new tools of the solution which they let on one hand better manage marketing action on the other recruit more arise of information, about guests of web pages.
With main tool marketerów there is an Internet advertisement. According to the PwC name the value of the advertising online in 2018 can exceed the value of 3 bn zlotys. In 2014 expenses on marketing in the Internet amounted to 2.609 bn of zlotys. Towards 2013 the height was a 7%.
Division of expenses on online marketing in 2014:
- Display [without the video] - 37% - 966 pln m
- SEM OF THE 36.5%
- Of announcing the 13.9%
- Online video of the 7.5% - 195 pln m
- E-mail marketing of the 4.6% - 121 pln m
- Other 0.5%
Source: IAB Poland / PwC AdEx.
Every year a New marketing form which is obtaining approval is launched marketerów. Marketing in the Internet has one very significant feature, which marketerzy are using. A personalization is this feature. Adjustability of the advertisement to the specific customer. This adaptation is possible based on data obtained from customers based on their history of the visit and the order of looking through web pages.
Marketing in the Internet changed the definition of the advertisement. Through the fact that every advertisement can be adapted for the matter-of-fact person the transmission can be very personal and have a better effect than marketing action in the media traditional. Also, at the beginning the idea, but solutions at present applying efficiently in the Internet in the Internet cause 2.0 or the 2.0 Web other attempt at marketing action.
According to described above sources, IAB Poland / PwC AdEx, Poland the market of the Internet advertisement is differing widely from marketing in Europe west, where marketing is dominating in www search engines. He is typical of the structure of marketing action in our geographical area.
A lot of, a marketing form allows to adapt different solutions to every specificity and different needs of groups of users. In all marketing action competent creating emotion and positive connections with the brand and her products is important.
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