It is possible to measure employing customers to different ways. Perhaps I will start with, what employing customers has features. Employing customers it:

Time, length of the relation.

Depth of the relation.

Activity of the relation.

A lot of, an influence on building, developing and the maintenance have different factors of employing customers. These are a few of them:

Access to the information - in comparing with every past year in everyone next you have an access to new information in every place, in which you are, still more quickly, prepared by the person which was still more close the place of the event,

Activities - since you have a wider access to the information, you are taking back express more is happening. Perhaps this way he is, and maybe more persons are simply participating in the same event. Hence the report from different sources, read from the all sorts people, about in the process. One thing is certain of people it is in the world more and more [at least not in every country], so more and more often enter relations of the baulk with oneself.

Sections - if you will read the article about the market of cars from before 30 years it will turn out that there were only sedans, hatchbacks and an estate car. None were cossoverów, SUV and many other models of cars which at present he can meet in front of your house. It alone in many other fields of the life, perhaps is also happening in your industry. The conclusion is one, current market segments are subject to an atomization, of breaking on pod-segmenty which soon are becoming sections which for moments then again are breaking down on pod-segmenty.

Social media - at the beginning of the 21st century didn't exist. Only a few years ago they had secondary meaning. At present they are dominating. What will be in a few years? Of it nobody knows. One thing is certain, social media changed the way of the communication and interaction in all her aspects. Media fundamentally changed Social way, into which customers are communicating with companies and between oneself.

The X generation, Y, from - expectations, desires and needs of next generations are changing. Boomers women, generations, from, X, Millanielsi [Y generation], every of them is different. Every generation has other values which are important for them. Still alone you should adapt the way of building employing customers in relation to the target group to which you are addressing products.

Konsumeryzacja, BYOD - using technical devices both at the work as well as at home. He is regarding laptop computers, tablets, mobile phones of course. Customers are using the same devices without the difference in place which are in. Using the same devices in the business and the private life has this significant feature, that at present you can communicate in the different way about different times of the day with the same persons which different functions are performing. The same person has a lot, of different roles, is manager, father, husband, and in the time performing these different roles is using from one and of the same device, but into the completely different way. You must can it your manner of the transport adapt of these changes. You must can use them.

Change of the manner of the work - it is tied as amended generation. Still a few years ago with dream many there was a work in the international corporation. Persons working then in the corporation aroused the respect, admiration sometimes envy. At present, persons which are working are inspiring condolences in the corporation, certainly no longer envy. A preferred manner of the work is being changed. He has a connection with the change of a system of values of the generation which is and which is accessing to the labour market. At present managing an own company, activity on one's own account, being a freelancer is an element of the admiration and the respect in many circles.

Distracted attention - a few connected together factors, generation of employees, access to the information, access to other he causes, that at present it is more and more hard for everyone to recruit and to focus the attention of the customer. They passed irretrievably times one, shared for everyone or, of at least a Prime Time straight majority. At present Prime Time is different for different market segments. In many places generally speaking he doesn't have it, since a speed and a topicality of data are important. He is counting the one, who publish information first.

Dispersed work - Next clique of factors, universality of the Internet, height of persons working in services, values of employees, automation of manufacturing processes they are contributing, that more and more persons can and is working remotely. Not important, whether are at home, at the customer in a route. Everywhere they can have an access to the same sources and stores and everywhere can work in the same way.