Severso is between areas of marketing and the sale. The same as the position the Development Business of the Manager is joining departments of marketing and the sale.
If we think that marketing is responsible for generating leadów, this Severso has sale possibilities influence on your action in this area. He is delivering knowledge essential for you. Severso is a tool which is delivering the knowledge to you, in what way guests are moving on your web page. How you will use this data depends only on you. Of your creativity, the ingeniousness and the possibility of new creating contentu which is attractive for potential customers.
If we understand the sale, as action consisting in building the realization from leadem, in order to deliver products satisfying or exceeding his needs to him this Severso is a potential customer with tool for the sale.
Severso is delivering information about the path to the travel of the guest, about customer journey on your web page. For you, of your action connected with the customer, very much the first contact of the guest with your web page is essential, subpage by which he came it across.
Severso is monitoring the traffic of the guest on your web page, side on the side. How long was on every of them. On this base you can come to the conclusion .. what issues he is interested.
Severso systematically, in the real time, in the simple, transparent way is delivering this information. He will be enough, that competently you will use them.
The principle of measuring effects of marketing action is simple:
In area B2B marketing is responsible for generating leadów, of sale possibilities.
In area B2C marketing is answering for building the awareness of the brand.
Severso Clients